I was at the park the other day and overheard one dad talking to another saying: “Karma is a bitch. What you put out into the world, is what you get back.”
As I have recently finished reading Youtility, I immediately thought of content marketing here. If you produce self-serving content, content that isn’t truly helpful or useful, you are not going to get anything good out of your content marketing efforts.
In your content marketing, practice good karma. Make your content something valuable and you will get something valuable in return.